Here we go again, with more proof, if anyone needed it, that the post-racial American society some hoped the election of an African American president signified is far from here.
Who would have thought that breakfast cereal would trigger the latest racial battle line? In this case, a Cheerios ad much like every other homespun Cheerios ad — with a heart healthy message and loving family – ran into trouble from some commenters because of the kind of family it featured. Mom is white, dad is black and their cute little daughter is a mix of the both of them.
That’s it.
Cheerios had to disable comments on YouTube – I’m not going to repeat them but you can imagine the general witless racism with stereotypes about minorities and warnings of race-mixing as the end of civilization.
